Corinna Keefe

Shorthand • 31st May 2022

9 powerful stories about climate change

Climate change: two small words that represent a radical transformation of our planet, billions of data points, millions of climate scientists and campaigners, and a limitless number of stories from around the world.

Social Media Examiner • 26th April 2022

Social Media Rebranding in 6 Easy Steps

Think it might be time to rebrand your social media presence? Want to make sure you cover all of your bases?

Shorthand • 13th April 2022

11 Powerful Examples of Brand Storytelling

Brand storytelling is one of the most powerful tools that marketers have. It taps into the eternal human appetite for great stories and new perspectives. But when you’re focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing.

Shorthand • 11th April 2022

How to choose a digital magazine platform

If you want to make a digital magazine, you have a lot of options for publishing and platforms. Let’s take a look at the pros and cons of the most popular digital magazine publishing solutions.

Social Media Examiner • 9th February 2022

How to Use Twitter for Professionals

Want to get back into using Twitter for marketing? Not sure if it’s worth applying for a professional account?

Social Media Examiner • 11th January 2022

How to Use Instant Experiences on Facebook and Instagram

Are your ads underperforming? Wondering if there’s a better way to engage prospects?

Shorthand • 1st January 2022

What is a white paper?

White papers are one of the most powerful and persuasive formats available for content marketing. They can show off your expertise, position your business as an industry leader, and convince new customers that you’re the solution to all their worries.

Social Media Examiner • 13th December 2021

8 Ways to Use Instagram Carousel Posts in Your Marketing

Want to get more engagement on Instagram? Feel like one image doesn’t tell the whole story but aren’t sure how to use carousels correctly?

Social Media Examiner • 6th December 2021

How to Create Instagram Reels Like a Pro

Want to take your organic Instagram marketing up a notch? Wondering if Reels could help but aren’t sure where to begin?

Shorthand • 1st December 2021

13 types of content marketing for nonprofits

What types of content work best for nonprofits? When budgets and time are tight, finding the right content marketing strategy matters.

Social Media Examiner • 19th November 2021

How to Get More Exposure on Instagram

Wish more people saw your content on Instagram? Wondering how to show up in more search results?

Shorthand • 1st November 2021

10 examples of stellar digital magazines

Picture this: It’s a sunny Saturday morning and your coffee is hot. You’re sitting in your favourite chair. Hours of delicious free time stretch out in front of you. You open a magazine and start to read.

Social Media Examiner • 2nd September 2021

How to Analyze Your Instagram Reels' Performance

Is using Instagram Reels a major part of your content strategy? Wondering how to better analyze your Instagram reels’ performance?

Shorthand • 2nd September 2021

Why you should publish longform content, with 5 stunning examples

There are lots of different reasons to produce longform content, depending on your business model and marketing strategy. This is just a quick summary — I’m sure you can think of more!

Social Media Examiner • 2nd September 2021

How to Use the Instagram Collab Feature for Posts and Reels

Want to partner with other brands or influencers to co-create Instagram content? Wondering how to use the Instagram Collab feature for Reels and feed posts?

Shorthand • 2nd September 2021

The essential building blocks of an annual report

Creating an annual report for a non-profit is a big undertaking. Your team has to pull together financial reports, highlights from the year, evidence of impact, and messages from senior staff — all while making sure that the report looks great and reads well.

Social Media Examiner • 2nd September 2021

How to Build an Organic Instagram Marketing Strategy

Want to sell more on Instagram without relying on ads? Wondering if organic Instagram content can attract and convert paying customers?

Social Media Examiner • 22nd June 2021

How to Improve Instagram Reach: 9 Ways

Organic reach is what makes social media so powerful, useful, and (sometimes) frustrating. It’s a free way to communicate with customers and eventually increase sales. But as you know, it takes time and skill to develop your reach on Instagram and the algorithm plays a part in that.

Shorthand • 17th June 2021

10 examples to inspire your next annual report

Getting ready to write an annual report? It doesn’t have to be a slog. In this guide, we list ten examples of annual reports that use digital storytelling and data visualisation to hold their readers’ attention.

Shorthand • 9th June 2021

Digital marketing for non-profits

Digital marketing is different for non-profits. Here's what you need to know - and why content should be at the heart of your strategy.