I write words that you can’t stop reading.

Hi! I’m Corinna. I’m an author and comms specialist with a focus on education.

Things I’ve written recently

How much do you know about your customers? And how much do they know that you know? That might sound like a tongue-twister, but it’s actually a hot topic for e-commerce.

The quick guide to zero-party data for e-commerce, parcelLab
School leaders must fight on multiple fronts to get students the education they deserve. They battle against teacher shortages and scant resources that hold children back from their potential.

How To Use Supplemental Learning To Enhance School Outcomes, Elevate K-12
The easiest way to encourage sustainability is by making it the simple, default choice. Unfortunately, that’s where most businesses fail.

How to encourage your customers to be more sustainable, parcelLab
It’s an age-old problem for CPG brands: if you sell through retailers and service businesses, how do you connect with your consumers?

CPG Marketer Novamex Gains Millions of Opt-Ins with Wyng Experiences
What would a truly accessible internet look like? It's hard to imagine, because so much online content is inaccessible. But that doesn't mean the case is hopeless.

The art of accessibility, Shorthand
This is the future of data marketing: A world where brands collect data sensitively, use it well, and prioritise the customer experience.

Zero party data: what is it, and why does your business need it? Apsis